Active ComfortThis multifunctional finish combines three effects in one fabric: keeps you dry, stay clean, feel cool !
Active FreshnessActive Freshness – Keeping Cool in Action! Changes in consumer awareness and behavior have created a need for clothes that stay fresh and are free from undesirable odors, even after prolonged wear. Antimicrobial effect
Clean and Dry ComfortClean and Dry Comfort – Rain or Shine, Clothes stay fine. The special waterproof finish creates a barrier effect, repelling liquids which simply pearl off!
Cool ComfortKeep cool and dry with high-tech finish, which allows the garment to breathe whilst at the same time transporting moisture away from the body.
Easy Care PlusEasy Care Plus – So look out for the "EASY CARE PLUS" label, which will tell you that the fabric has been processed with a special high-tech finish that ensures a soft, smooth clean appearance straight from the dryer.
Freshness on DemandFreshness on Demand – Choose your scent to match your mood. A program that is laundry lasting whereby consumers can actually choose a scent to match their mood.
Lasting ColorLasting Color – colors that stay and don´t wash away. Garments retain their exciting vibrant colors even after repeated washing, thanks to specially selected dyes.
Sun ProtectionSun Protection – skin care you can wear. Sensitive skins need protection from the sun since not all garments prevent harmful rays from reaching and burning the skin.
Sun Protection for KidsChildren’s skin requires extra protection because they are especially at risk:
High IQ® Lasting Color
Lasting Color – colors that stay and don´t wash away. Garments retain their exciting vibrant colors even after repeated washing, thanks to specially selected dyes.
Lasting Color – colors that stay and don´t wash away
Garments retain their exciting vibrant colors even after repeated washing, thanks to specially selected dyes. Avoid the disappointment of deep colored garments looking decidedly the "worse for wear" after repeated washing — choose the Lasting Color program! It's ideal for all those cotton and cotton-rich garments that consumers look for on the shelves.
Vibrant colors stay bright after repeated washing
Rich deep colors retain their appearance after numerous washes
Garments retain their new, attractive look for much longer
High quality perceived by the consumer
Environmentally acceptable, since less color goes into waste water during washing
Reduced risk of color staining other garments during washing
Dyes meet the "Global Organic Cotton Standard"
No additional changes required for processing in the mill